Instagram is Testing a Pin-to-Profile Feature (UPDATED)

For a limited time, Instagram will let you “Pin A Post” so that it appears at the top of your feed instead of the image grid. Instagram is testing a pin-to-profile feature. Instagram users can pin stories, but not individual posts, as of right now on the social media platform. This functionality was discovered by developer Alessandro Paluzzi early this year, and a few other users have confirmed that it is now being tested.

How Does Instagram’s “pin to profile” Feature Work?

According to a Meta spokesman, “We’re testing a new feature that lets people feature posts on their profile”. The ability to place a specific Instagram post at the top of your profile brings up a slew of new opportunities for individuals, brands, and content creators alike. Normal users can use the function to pin their favorite posts to the profile’s top, but businesses and content creators can both utilize it to showcase the latest images from their products or campaigns.

After discovering it earlier this year, developer and user Alessandro Paluzzi has confirmed that it is now being tested. Creators of original material stand to benefit greatly from the new update by being able to target their audience more precisely and expand the reach of their posts. The option to ‘Highlight’ a Story on Instagram is already available to users. This feature is already available on Twitter, and we believe Instagram’s version will work in the same manner.

Instagram is testing a pin-to-profile feature
Instagram is testing a pin-to-profile feature

More New Features In Instagram

Recently, Instagram has added new features and shifted its attention to video content. Additionally, the site hopes to provide content creators with a variety of options for monetizing their work. Instagram recently made its product tagging tool available to the general public.

Additionally, the company is promoting original content on reels by stating, “If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else.” According to Instagram CEO Adam Mosseri, For example, TikTok’s re-shared or plagiarized content is to be penalized by the platform.

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