Instagram is stopping its plans to make its social media platform more like its big rival TikTok. This is because users, especially Kim Kardashian and her half-sister Kylie Jenner, didn’t like the idea.
Meta Platforms, the company that runs Facebook, owns Instagram. They announced plans to change Instagram’s algorithm so that users would see more videos from people who aren’t in their circle of friends and followers.
Meta is under a lot of pressure to do well after Facebook said this year was the first time it ever lost users. The company also said that for the first time in its history, sales went down.
Adam Mosseri, the head of Instagram, told Platformer, “I’m glad we took a risk. If we don’t fail sometimes, it means we’re not thinking big or bold enough.”
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“But we need to take a big step back and think things over. When we’ve learned a lot, we come up with a new idea or way of doing things. So, we’re going to figure it out.”
Jenner and Kardashian have a total of 686 million followers on Instagram. Earlier this week, they posted a message on the photo-sharing app that said, “Make Instagram Instagram Again. Don’t try to be like TikTok. All I want to do is look at cute pictures of my friends. Best regards, Everyone.”
Jenner is a model, a social media influencer, and a cosmetics business owner. She has 360 million followers on Instagram, while reality TV star and businesswoman Kardashian has 326 million followers.
Jenner’s only rival on Instagram is soccer star Cristiano Ronaldo, who has 470 million more followers than Jenner.
Instagram wanted to make changes to its platform so that younger users, who might be more likely to use TikTok, would like it more.
The app wants almost all video posts that are less than 15 minutes long to automatically be shared in the Reels format. CreativeBloq says that this means there will be no difference between Reels and video posts.
Instagram also planned to let people use any public post in their own Reels. Before the change was set to happen, users could only remix Reels.
Facebook and Instagram have always linked people to content made by their friends. Video-based TikTok, on the other hand, uses algorithmic signals and viral content to show highly engaging posts without having to rely on a person’s network of friends or connections.
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On social media, the Kardashian-Jenner family has a lot of power.
Insider says that Snap’s stock dropped more than 8% in 2018 after Jenner tweeted that she didn’t use Snapchat anymore because she didn’t like how it had changed.
At the time, Snap’s market value dropped by more than $1 billion.
Stay tuned for more updates, Lee Daily.