Unexpected $17.6 Million In Revenue From “Smile” At The box Office, While “Amsterdam” Bombs And “Lyle, Lyle, Crocodile” Limps

Paramount is gloating this weekend as its spooky picture Smile, which has been playing in 3,659 theaters is expected to make $17.6 million in its second weekend of release. A 22% drop is one of the best holds in the history of the horror genre.

As good as the news was here, it was even better abroad. In total, Smile made $88.9 million around the world with $17 million coming from 61 different markets.

A new family film from Sony, Lyle, Lyle, Crocodile, opened to an estimated $11.5 million domestically but Smile made more than twice as much in its first weekend. Sony projects a total of $13.4 million in revenue for the film through Monday, boosted by the Indigenous Peoples’ Day holiday on Monday.

"Smile" earns $17.6 million, "Amsterdam" bombs and "Lyle, Lyle, Crocodile" limps.
“Smile” earns $17.6 million, “Amsterdam” bombs, and “Lyle, Lyle, Crocodile” limps.

Lyle, Lyle, based on the children’s book of the same name was widely predicted to take the weekend box office by a razor-thin margin. With a current Rotten Tomatoes score of 68% and a CinemaScore of A- from audiences, the film is doing fairly well.

The star-studded film Amsterdam, directed by David O. Russell tanked at the box office this weekend. The mystery comedy opened to an estimated $6.5 million from 2,005 theaters despite receiving negative reviews.

At the moment, it has a 33 critics score on Rotten Tomatoes which is one of the lowest of the director’s career and also one of the lowest of the careers of stars Christian Bale, Margot Robbie and John David Washington. The film received an improved rating from audiences (a B CinemaScore).

Disney has released Amsterdam, a film set in the New Regency genre. Tracking revised its estimate down to $10 million as reviews began to roll in, as the film’s core demographic of middle-aged and retirees is more susceptible to negative feedback than younger audiences. But even that figure was optimistic.

Bros’ parent company, Universal wasn’t completely without resources. Ahead of its October 21st release in the United States, the studio’s romantic comedy Ticket to Paradise, starring George Clooney and Julia Roberts, grossed over $60 million internationally.

"Smile" earns $17.6 million, "Amsterdam" bombs and "Lyle, Lyle, Crocodile" limps.
“Smile” earns $17.6 million, “Amsterdam” bombs and “Lyle, Lyle, Crocodile” limps.

Both Lyle, Lyle and Amsterdam had initially been predicted to have mid-teen openings by optimistic box office analysts and exhibitors. Next came the rerelease of Avatar then came The Woman King and Don’t Worry Darling.

Sony’s Woman King grossed $5.31 million in its home market, good for fourth place. Topping the domestic box office with $38.5 million was Warner Bros.’ Don’t Worry Darling which earned $2.5 million.

In contrast to Smile, Bros had a disappointing second weekend. The Nicholas Stoller and Billy Eichner-helmed gay romantic comedy slid to No. 6 or No. 7 with an estimated $2.2 million in domestic box office earnings after 10 days (the film fell a hefty 55 percent).

After the film’s poor performance at the box office last weekend (it opened in fifth place), Eichner took to Twitter to urge everyone to go see it and blame homophobia for its failure.

In other news, the awards season at the box office begins in earnest with the releases of Todd Field’s Tár and Ruben Ostlund’s Triangle of Sadness winner of the Palme d’Or. Focus Features’ Tár, starring Cate Blanchett opened in four New York and Los Angeles theaters this weekend, and its per-screen average of 40,062 was the highest of the weekend.

Neon’s Triangle of Sadness is released in ten different cities. The Woody Harrelson flick is predicted to earn an average of $21,500 per theater.

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