Google is Changing the “Ad” Label for Mobile Search Results to “Sponsored”

In an effort to assist users in distinguishing between paid content and organic material, Google has announced that it will add a “Sponsored” tag to adverts that appear in mobile search results.

According to the company, its current goal is to have the label appear in a prominent and understandable manner across all forms of paid content.

Instead of having a mere “Ad” tag, paid results will now have a “sponsored” tag that is displayed in bold, huge letters. Previously, they only had the “Ad” tag.

“This new label and its prominent position continues to meet our high standards for being distinguishable from search results and builds on our existing efforts to make information about paid content clear,” said Mona Vajolahi, group product manager, search.

Google to Change the Ad Label to Sponsored
Google to Change the Ad Label to Sponsored

The search page upgrade is beginning to roll out in stages on mobile devices, and it will soon make its way to the search results displayed on desktop computers. Google also said that it is adding site names to mobile search results so that you can see at a glance which website is linked to each result.

“We’re also updating the size and shape of the favicon (a website’s logo or icon) that appears in Search, to make it easier to see on the page. We’ll extend these changes to Search ads to increase clarity and advertiser transparency at a glance,” the company informed.

People go to Google in order to find information from a diverse array of sources and forms, ranging from well-known companies to individual content producers and spanning text, photos and video. With the new changes to the search page, people should be able to find out more about the sites they visit.

We’ve gone over everything you need to know about how Google Ads will be marked as sponsored in mobile search results. Follow us only on Lee Daily for more news like this.

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