According To EA, The Marvel Deal Is Motivated By Star Wars’ Success

The deal is intended to be cooperative rather than transactional. EA discussed the latest agreement with Marvel deal and how the success of the company’s earlier cooperation with Star Wars led to the decision to join another partnership with Disney during its Q2 2023 earnings call.

On the phone, a question was posed to EA asking if it could provide further information regarding the recently disclosed agreement with Marvel, which will see EA collaborate on three Marvel games beginning with EA Motive’s Iron Man game. While EA declined to provide much more information, it stated that it prefers “cooperative” and creative partnerships to “transactional” ones.

Every EA Game in Development

In addition, EA claims that the previous Star Wars agreement led to “almost 40% of Star Wars players going on to play other EA games,” which led to the decision to establish a new contract with Disney.

Marvel Deal Success
Marvel Deal Success

A ten-year agreement that EA inked in 2013 allows the business to create Star Wars video games solely for Lucasfilms. Star Wars Battlefront 1 and 2, Star Wars: Squadrons, and the critically acclaimed Star Wars Jedi: Fallen Order were all products of this deal. In 2023, a follow-up to the latter film titled Star Wars Jedi: Survivor is planned.

Given the enthusiasm it inspired in players to play EA’s other games, EA claims that this Star Wars arrangement should be viewed as a success overall. It appears that the publisher is looking for a similar outcome with Marvel.

Compared to the Star Wars agreement, EA’s pact with Marvel is not quite as long. At least three action-adventure games based on Marvel comics will be produced by EA. The first game, an Iron Man game by EA Motive, has already been announced. A brand-new tale set in the Marvel universe will be told.

It remains to be seen whether this new game will similarly benefit EA. But aside from that, EA spent most of the financial report on the ongoing success of the most recent FIFA game.

The comic book titan Marvel and Electronic Arts have formally launched a new long-term “multi-title relationship” to create at least three all-new action-adventure games for consoles and PC. The precise platforms are still pending confirmation.

The “own original plot” included in these games is situated in the Marvel universe. The first game is a single-player, third-person Iron Man game by Motive Studios, as it was announced in September.

The new Iron Man project is headed by Olivier Proulx, the same person who worked as the senior producer on the Square Enix title, Marvel’s Guardians of the Galaxy, which is currently available as a cloud release on Nintendo Switch.

“We have been long-time fans of Marvel and their impressive leadership, so this is a remarkable moment for our developers as well as our players and fans. We look forward to welcoming Marvel into the EA family of creators and know this collaboration will produce exceptional experiences for our players and can’t wait to see players’ reactions when they suit up as Iron Man and do the extraordinary things this Super Hero is known for.”

EA’s COO Laura Miele stated that EA has long been a fan of Marvel and was excited to welcome it to the EA family.

Conclusion

EA discussed the latest agreement with Marvel and how the success of the company’s earlier cooperation with Star Wars led to the decision to join another partnership with Disney during its Q2 2023 earnings call.

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