Twitter Lost Almost 1.3 Million Users in the Week After Musk Bought It

In the week after Elon Musk bought Twitter for $44 billion, more than 1.3 million people stopped using it.

According to MIT Technology Review, Bot Sentinel, a company that monitors Twitter behavior by looking at the daily activity of more than 3.1 million accounts, “believes that around 877,000 accounts were deactivated and another 497,000 were suspended between Oct. 27 and Nov. 1.”

The news source says that’s more than twice as many as usual. “We have observed an uptick in people deactivating their accounts and also Twitter suspending accounts,” Christopher Bouzy, Bot Sentinel’s founder told the outlet.

He went on to say that he and Bot Sentinel got the numbers by looking at the percentage of users they track who had deactivated their accounts or had their accounts suspended after Musk took over, and then applying that percentage to Twitter’s total user base, which is about 237 million “monetizable daily active users.”

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But on Monday night, he wrote on Twitter, “Twitter usage is at an all-time high lol.” He then replied to his own tweet by saying, “I just hope the servers don’t melt!”

MIT Technology Review said that from October 27 to November 1, Bot Sentinel found that 11,535 accounts they were watching had been shut down.

The outlet also said that 6,824 accounts had been suspended, which is what happens when Twitter deletes accounts for things like being inactive, not being real, or breaking site rules.

Before Musk bought Twitter, 5,958 accounts were deactivated or suspended. This means that the number of accounts lost after the purchase went up by more than 200%.

“We believe the uptick in deactivations is a result of people upset with Elon Musk purchasing Twitter and deciding to deactivate their accounts in protest,” Bouzy told the outlet.

In April, the man with the most money in the world made an offer to buy the social media company. Musk said in a filing with the Securities and Exchange Commission at the time: “Twitter needs to be transformed as a private company. … Twitter has extraordinary potential. I will unlock it.”

After months of going back and forth in court and changing his mind, he finally bought the social media platform on October 27. Since then, he has fired about half of Twitter’s employees and admitted that advertisers are leaving the site.

The company also said that its system for verifying icons will become a subscription service: An update to Twitter’s iOS app talks about a $7.99 service called “Twitter Blue,” which comes with a blue checkmark and will soon have “half the ads and much better ones” and the ability to post longer videos.

Musk told Twitter users on Saturday that an update for Android is in the works. He also said that verified users with blue checkmarks would lose their status in “a couple of months.”

Musk, who is also the CEO of Tesla and SpaceX, wants to make big changes to Twitter to bring in more money. “Trash me all day, but it’ll cost $8,” Musk tweeted Friday.

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