Ticketmaster Apologizes; Taylor Swift Describes the Situation as Excruciating

On Friday, Taylor Swift addressed the anger of her fans when Ticketmaster canceled the general public sale of tickets for her upcoming “The Eras” tour due to an unsuccessful presale. Swift stated, “goes without saying that I’m extremely protective of my fans”  in her Instagram story.

“It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse,”  she wrote in a message that doesn’t directly reference Ticketmaster but alludes to the ticketing fiasco. “There are a multitude of reasons why people had such a hard time trying to get tickets and I’m trying to figure out how this situation can be improved moving forward,” she wrote. “I’m not going to make excuses for anyone because we asked them multiple times if they could handle this kind of demand and we were assured they could.”

Taylor Swift Describes the Situation as Excruciating
Taylor Swift Describes the Situation as Excruciating

She also said it was “truly amazing” that 2.4 million people were able to get tickets. “But it really pisses me off that a lot of them feel like they went through several bear attacks to get them,” she wrote. Apparently, in response to growing fan, legislative, and governmental attention, Ticketmaster issued an apology to the singer on Friday night. “We want to apologize to Taylor and all of her fans — especially those who had a terrible experience trying to purchase tickets,” the seller said.

A Twitter update provided an explanation for the website outages, excessive wait times, and low inventory levels. Many fans were upset by the sometimes devastating presale rush for tickets. Those trying to purchase tickets had to endure enormous lines and a website that frequently collapsed, sending them back to the front of a virtual queue with thousands of people ahead of them. Swift has added 17 new tour dates across the United States, with the trek set to launch in Arizona in March and wrap up in Los Angeles in August. 52 performances are scheduled for the tour.

Ticketmaster announced on Twitter on Thursday that “due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been canceled.” Swift said, “my hope is to provide more opportunities for us to all get together and sing these songs” clearly addressing those who were disappointed at being unable to get tickets.

As the saying goes, “Appreciate your presence.” According to a press release from Ticketmaster on Thursday, the Taylor’s Verified Fan sale was Ticketmaster’s highest presale in history, with over 3.5 million individuals signing up in advance. It was stated that 40% of invited fans often buy tickets and that each fan typically buys three tickets. That meant that out of a total of 3 million fans, only 1.5 million were really given the opportunity to purchase tickets.

The California-based corporation claimed that the Verified Fan method, which is supposed to limit the number of ticket buyers, failed to do so this time. “The staggering number of bot attacks as well as fans who didn’t have invite codes drove unprecedented traffic on our site, resulting in 3.5 billion total system requests — 4x our previous peak,” Ticketmaster said.

Last Lines

After Ticketmaster scrapped the public sale of tickets for her upcoming “The Eras” tour due to a disappointing presale, Taylor Swift took to Twitter on Friday to assuage her fans’ disappointment.

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