Italy’s Sella Launches Biometric Credit Cards

Sella in Italy has started testing a credit card with biometric recognition that lets people pay with their fingerprints. Sella Personal Credit, a part of the Sella group that focuses on family credit, is in charge of the pilot project.

It will focus on a few customers in Italy. Sella is using the Visa system to give out the biometric card, which was made in partnership with Idemia, a company that helps with identity technology.

As part of the project, each selected customer will get a kit with a device that can store their fingerprints without them having to go to the bank branch. Sella says that after the fingerprint is taken, the card is ready to use and doesn’t need batteries.

Do check:

“The biometric chip is powered directly by the POS (point of sale) in case of contact payments and through a magnetic field for contactless transactions,” Sella says.

“It will be sufficient to place your finger on the biometric chip on the front of the card to have a payment securely authorised.” It also says that the biometric card can be used anywhere in the world and will be recognized by any POS or ATM that is EMV-certified.

Giorgio Orioli, CEO and general manager of Sella Personal Credit, says, “This new card enables a recognition mode that many people already use every day on their smartphones.”

Orioli adds that the collaboration with Visa and IDEMIA will “enrich our customers’ payment experience while ensuring simplicity and security.”

Follow us only on Lee Daily for more news like this.