It’s even bigger than finding out who’s Gossip Girl if the identity of Instagram‘s notorious gossip guru DeuxMoi has been exposed.
Who is DeuxMoi?
In a recent report for BNet, journalist Brian Feldman investigates the origins of the widely read celebrity gossip website. Feldman found out that DeuxMoi was originally a fashion blog written and maintained by two unknown women during his social media research.
Deux stated that the site went live in 2013 during a 2020 interview. They also disclosed that one of the page’s founders was responsible for its management, while the other oversaw the account’s expansion into Instagram and Twitter.
Model Kristina Romanova posted to Instagram around that time, tagging the accounts @deuxmoi and @mkempsyo. As Feldman described it, the DeuxMoi account and @mkempsyo are frequently mentioned in the same breath.
Who is Meggie Kempner?
Feldman eventually learned that the person behind @mkempsyo is a businesswoman in the fashion industry by the name of Meggie Kempner. Meggie, whose grandmother was the well-known New York socialite Nan Kempner, also maintained a Pinterest page with a board devoted to her.
In 2014, DeuxMoi created a special board on Pinterest for Nan. Coco Deuxmoi, who calls herself “half of the deuxmoi gals at deuxmoi.com” and “co-founder of fashion, beauty, and lifestyle website deuxmoi.com,” also has a Facebook page.
With the caption, “So proud of the DeuxMoi gals girl Meggie Kempner,” Coco shared a Vanity Fair article about the launch of the Kempner brand in 2014.
Unveiling the Second Deux Founder
For the other DeuxMoi co-founder, Feldman tracked down a tweet from model Emily DiDonato in 2013 in which she exclaimed, “I am loving your blog @gizroc75 blog!” I mean, come on, you guys, look at this. deuxmoi.com.”
Feldman discovered the identity of @gizroc75 in a tweet from 2015 by Au Revoir Les Filles: “Great chat with Melissa @deuxmoigals. You’re doing great, keep doing what you’re doing, and keep loving it.
Feldman was searching for Melissa’s surname when he came across a tweet from 2012 in which hairstylist Louis Angelo misspelled @gizroc75’s handle as “Lovallo.” Indications are that the hairdresser and DeuxMoi are romantically involved.
A 2015 blog post by Deux gave the stylist her stamp of approval. This supposedly reveals Melissa Lovallo as the second founder of Deux. Feldman explained that their private Instagram accounts (@mkempsyo, @gizroc75, and @mlovallo12) had been completely removed from the internet, but their tags remained.
Super arrogant Liked Pop Crave’s post, which seems to confirm that they are correct and that DeuxMoi is actually known to Hailey Bieber, who has previously revealed on Instagram that she knows the identity of DeuxMoi. No word back from DeuxMoi just yet, but we’re keeping our ears and eyes open.
PLEASE STOP USING ANON!!
Besides his duties as Senior Entertainment Editor, Matty Galea also serves as PEDESTRIAN.TV’s resident astrologer, penning the channel’s weekly horoscope series, aptly titled “Your Horos Are Here.” He also shares racy photos on Instagram and Tweets about astrology and popular culture.
Who Runs Deuxmoi?
On May 20th, 2022, ex-New York magazine finally located both authors of DeuxMoi after an exhaustive search of journalist Brain Feldman. These works were written by Meggie Kemper and Melissa Lovallo.
It was created in 2013 to promote lifestyle and fashion brands but was altered in March of 2020. While the page was locked, it became a hotbed for celebrity gossip.
People in the quarantine zone got tired of just staring at the scenery. The online rumor mill was dealt a severe blow due to the attitudes of these individuals. However, in 2022, DeuxMoi attained 1.6 million followers after uploading a rumour.
People are always interested in hearing the latest gossip about their favorite celebrity, regardless of whether or not the rumor is true. It publishes unrestricted amounts of rumours, gossip, celebrity behavior, and new projects.
But the DeuxMoi, who are the main source of rumours, claimed, “No outside source has verified the account’s claims. Furthermore, no assertion of factuality is made in this narrative.”
The “Sunday Spotted” page features not only tidbits of gossip but also reviews of local eateries, hotels, travel spots, hair salons, and medical professionals. Finding new places and things is facilitated, which benefits the followers. It’s also useful for reserving rooms at luxurious hotels. The Michigan Daily is a reliable reference.
DeuxMoi Identity Revealed
An ex-journalist for a New York magazine named Feldman conducted extensive research and identified the page’s runner. Meggie Kemper and Melissa Lovallo ran the show.
Minnie Kempner
Meggie Kempner, Nan Kempner’s granddaughter, runs the fashion company @mkempsyo. The page, which she founded in 2013 as a fashion blog, has had only one other administrator.
Jennifer Lovallo Melissa
In 2013, model Anastassia Khozissova posted a photo to Instagram with the hashtags “@mkempsyo,” “@mlovallo12,” and Melissa’s account, “@deuxmoi,” indicating that the page was maintained through group effort.
Feldman claimed that after reviewing the page, all traces of the people mentioned had been removed from the web, except for the remains. According to Feldman, Melissa Lovallo is listed as a second runner. So, Meggie Kempner and Melissa Lovallo made their public social media profiles private.
In 2020, Hailey Bieber questioned whether or not she was a frontrunner. It was later discovered that Meggie and Melissa were in charge of the page and that Hailey merely liked a post they made.
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