This Thursday, Bath & Body Works initiated its annual sale campaign on candles. This year’s sale is quite remarkable, a much-awaited event for many Americans. You can get up to 60% off on all popular 3-wick candles. Yep, it is a fantastic opportunity for you to grab your favorite candles for $10.25 only.
Are the candles available online?
Although the sale will last till 5:59 AM Saturday, there’s no guarantee whether the candle stock will last that long. Already, the online stock has been sold out entirely, after customers waited for as long as 30 minutes in ‘virtual lines’ or queues, waiting for their turns. Now, you will have to head over to the nearest Bath &Body Works store to satiate your candle desires.
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Also, there is a purchase limit that has been imposed on the customers. A person can only buy a maximum of 18 candles. A suitable upper-cap, one would say, as shoppers will still be able to hoard enough to last a year.
Which scents have been stocked?
All 150 Bath & Body Works Scented Candles are on sale, including the newly launched scents. These six limited-edition scents, introduced last week, include strawberry-scented ‘Give Cheer,’ peppermint marshmallow-scented ‘Give Hope.’ Moreover, you can purchase Christmas-themed candle goodies, such as ‘The Perfect Christmas,’ ‘Fresh Balsam,’ ‘Tis the Season, and more.
All candles come with a 100% money-back guarantee, just in case you aren’t satisfied with your purchase. Of course, it’s not likely that you will need to avail of the warranty, as quality will surely be on the mark with America’s largest toiletry and fragrance brand.
History of the B&BW Corporation
Bath & Body Works was founded in 1990 with its corporate headquarters in New Albany, NY. Lex Wesner was one of the founders of the brand. The Bath & Body Works shops were located in malls, and they are responsible for popularizing the self-care culture. People would have rather used soap than a shower gel at that time. The only competitor that existed was ‘The Body Shop,’ and that too in the foreign market.
Bath & Body Works had initially gone with the green, environmental look with its products, but after a legal fight against The Body Shop, it changed its outlook entirely. A countryside feel was incorporated in into the brand identity. As it was called, a heartland theme made one feel like they were entering a cozy countryside home instead of a store.
After hiring its greatest CEO Beth Pritchards, Bath & Body Works grew leaps and bounds. Business Week wrote about this phenomenal expansion in 1997, explaining how in 1991, when “Pritchard took over Bath & Body Works, it had just 95 stores with sales of $20 million. By 1996, she had expanded the chain to 750 stores as sales hit $753 million.”
During her tenure, the company applied various marketing strategies, such as testing different products, even if the customer didn’t buy any of the stuff they tried. Moreover, the Heartland theme was grooving it with gingham and wooden barrels during her time. Soon after Pritchards left in 2003, the cozy Heartland era also ended.
Modern Times
The 21st century saw Bath & Body Works opting for a modern, and clean ‘Apothecary’ look. White was the primary color used everywhere. Even the sunburst logo was changed to a new text-only one. The Annual Candle Sale was made into a tradition, which has been one of the favorite seasonal sales of all Americans for over a decade now.
These days, Bath & Body Works appears to be returning to its roots. With the introduction of the ‘Fresh Picked’ line and the ‘White Barn Candle’ line, the company has us guessing whether the vintage BBW will make a spectacular return.
