Atlas Monroe, a pioneering plant-based food brand, has wowed the culinary world with their creative and tasty vegan chicken. With its focus on delivering sustainable and cruelty-free options, the company has built a sizable fanbase and net worth. In this piece, we’ll look into Atlas Monroe Chicken’s net worth in 2024.
What Is Atlas Monroe?
Atlas Monroe specializes in vegan comfort food. They are well-known for their plant-based fried chicken, which is created with seitan and jackfruit. Deborah and Jonathan Torres created the company.
They are based in the United States and specialize in plant-based comfort foods, including vegan fried chicken. The inventors devised a novel formula that combines seitan (a wheat-based protein) and jackfruit to produce a meat-like texture and flavor.
Atlas Monroe vegan fried chicken became renowned for its crispy coating and juicy interior, which resembled typical fried chicken. Atlas Monroe also serves vegan comfort foods such as macaroni & cheese, potato salad, and collard greens. They prioritize using high-quality, natural ingredients while avoiding common allergens like soy, nuts, and GMOs.
Atlas Monroe’s Net Worth in 2024
Atlas Monroe’s net worth is estimated to be $7 million. Atlas Monroe’s valuation was $5 million when it appeared on Shark Tank. This price reflects the brand’s success and the expanding demand for plant-based alternatives in the global food sector. The company’s commitment to providing high-quality, tasty vegan chicken has helped it achieve financial success and appeal among consumers globally.
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Who is the Founder of Atlas Monroe?
Deborah Torres and her son, Jonathan Torres, developed Atlas Monroe together. Deborah Torres, the driving force behind Atlas Monroe, has a unique and captivating narrative. She worked in real estate before launching the company.
However, her life changed dramatically when her father was diagnosed with type 2 diabetes. Torres began researching plant-based diets and their possible health benefits because he wanted to help himself restore his health. She realized she needed to prepare meals that were not only nutritious but also delectable and enjoyable in order to persuade her father to follow this new diet.
Atlas Monroe was born during this period of experimentation and discovery. Torres successfully reverse-engineered the flavor and texture of fried chicken with wheat protein, resulting in a plant-based variant that is indistinguishable from the original.
This meal was a hit with her family, and her father’s health improved dramatically after embracing a plant-based diet. Torres was inspired by this achievement to bring her idea to a wider audience, which resulted in the foundation of Atlas Monroe.
Deborah’s son, Johnathan Torres, is another important person in the company’s founding and success. He has a background in graphic design and marketing and has helped the company grow its brand identification and attract a larger audience.
Atlas Monroe’s founders’ journey exemplifies their devotion to health and sustainability, showcasing how personal experiences may lead to game-changing breakthroughs.
The company’s tale demonstrates how plant-based diets can improve health while also providing delicious and gratifying alternatives to typical animal dishes. Atlas Monroe’s creative approach to plant-based meals made ripples in the vegan community before they appeared on Shark Tank in 2019.
Deborah and Johnathan Torres launched the company in 2017 and soon attracted notice for its unusual product: vegan fried chicken with the taste and texture of traditional fowl.
Their product was a smash at vegan festivals and cuisine events around the United States. Their vegan fried chicken earned the Best Fried Chicken prize at the National Fried Chicken Festival in New Orleans in 2018, defeating traditional, non-vegan opponents. This accomplishment, among others, drew them significant notice and a rising consumer base.
Atlas Monroe mainly operates through its website and festival appearances, offering countrywide shipping to meet demand. Despite their success and awards, the founders realized they needed a boost to take their company to the next level.
This prompted them to apply for and eventually appear on Shark Tank, hoping to obtain the finance and financial understanding of the show’s seasoned entrepreneurs.
Their pre-Shark Tank adventure established a successful proof of concept, as they were able to carve out a place in the competitive food sector and entice customers with their novel product. The tour gave them tremendous experience and exposure, preparing them for the chances and challenges that would arise from their debut on Shark Tank.
How Was Atlas Monroe’s Shark Tank Pitch?
Deborah and Johnathan Torres, the owners of Atlas Monroe, were featured on Shark Tank Season 11, Episode 2, which aired on October 6, 2019. The Torres couple confidently marketed their unique product, vegan fried chicken, which they claimed was indistinguishable from typical fried chicken in terms of taste and texture.
They began by telling the origin story of Atlas Monroe. Deborah highlighted how her father’s diabetes diagnosis inspired her to research plant-based diets and create their own vegan fried chicken dish. She underlined their product’s health benefits and its ability to change people’s eating habits by providing healthier, more sustainable alternatives to meat.
The owners then invited the Sharks to try their vegan fried chicken. The Sharks were impressed by the flavor and texture, noting how closely it resembled real chicken. Deborah and Johnathan also noted that their vegan fried chicken received the Best Fried Chicken prize at the National Fried Chicken Festival, outperforming the traditional, non-vegan competition, demonstrating the product’s quality and appeal.
The founders sought a $1 million investment in exchange for a 10% stock stake in Atlas Monroe, valuing the company at $10 million. The high value and hefty investment requests were problematic during the discussion. Atlas Monroe’s presentation distinguished out for its unique product, founders’ passion, and intriguing tale. However, their aggressive appraisal sparked heated debate and negotiations with the Sharks.
The pitch highlighted Atlas Monroe’s product’s potential in the plant-based food market, as well as the creators’ commitment to encouraging healthier, more sustainable eating options.
What Happened to Atlas Monroe After Shark Tank?
Atlas Monroe’s debut on Shark Tank considerably enhanced their visibility, even if they did not receive the financing they hoped for. During their pitch, they demanded $1 million for a 10% ownership in their company, which the Sharks deemed too excessive. Instead, Mark Cuban and guest shark Rohan Oza countered with a $1 million offer to purchase the company outright.
Atlas Monroe, a vegan chicken firm, achieved success following its appearance on Shark Tank. They received great feedback and media coverage, including articles and videos about their items.
However, the Torres brothers declined the offer, believing in their company’s greater potential. Atlas Monroe experienced a significant increase in public interest following the episode’s airing.
Their vegan fried chicken immediately attracted national attention, and the company saw a large rise in sales. They continued to operate mostly through their website, providing countrywide shipping and attending numerous cuisine events.
The company proceeded to innovate and expand its product offerings, including vegan fried chicken, turkey, and other plant-based meat alternatives.
They remained dedicated to providing delicious, healthful, and environmentally friendly food options for consumers who desire to reduce or eliminate their consumption of animal products.
They also participated in festivals and events, which drew huge lines of clients. Atlas Monroe prospered and gained popularity for its wonderful vegan chicken options.
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Atlas Monroe Shark Tank Update
After appearing on Shark Tank and declining a $1 million offer from Mark Cuban and Rohan Oza, Atlas Monroe continues to thrive and grow the business.
In 2021, the company established a 10,000-square-foot manufacturing plant in San Diego, California, indicating its expansion and success. They also met their aim of raising $2 million in funding.
The company broadened its reach by partnering with the Canadian restaurant chain Copper Branch. Copper Branch introduced the Atlas Monroe brand of Nashville Chicken Sandwich to Canada in January 2022, demonstrating the popularity and demand for Atlas Monroe’s vegan products. This collaboration enabled Atlas Monroe to provide vegan dishes in over 40 locations across Canada and the United States.
In addition to their cooperation with Copper Branch, Atlas Monroe’s frozen vegan foods were made available in major supermarket shops, enhancing product availability. This move added to their success and popularity.
Looking ahead, Atlas Monroe intends to construct a second manufacturing site soon. They expect yearly revenues of $24 million and are constantly seeking to expand their business through restaurant chains. Atlas Monroe’s anticipated annual revenue ranges from $5 to $10 million.
Atlas Monroe’s decision to decline the Shark Tank offer had no negative impact on its growth or success. The company has continued to grow, extend its operations, and gain popularity in the vegan food sector.
Is Atlas Monroe Still in Business?
Our investigation indicates that Atlas Monroe is still in business. Since appearing on “Shark Tank” in 2019, the company has reached a number of milestones. They purchased a warehouse in San Diego in 2021, allowing them to serve a higher amount of orders.
Furthermore, they have made more than $2 million in profits since their presence on the reality television show. Vegan chicken fans can purchase their items online, at certain restaurants, or on their San Diego pop-up site.
Despite significant obstacles and worries about how they were depicted on “Shark Tank,” Atlas Monroe remains a thriving plant-based meat substitute firm.
