The much-anticipated Nike Air Diamond Turf Max 96 Prime in the “Varsity Maize” colorway is officially releasing on April 25, 2024.
This drop is happening right before the Black and Gold Spring Game in Boulder, making it a special treat for fans.
Release Date: A Change in Plans
Nike initially planned to launch Deion Sanders’ special sneakers in the middle of the summer.
But, after they dropped a small batch during Super Bowl weekend to test how much people liked them, Nike chose to release them fully next month.
This is great news for fans who have been keeping up with Coach Prime’s adventures in Colorado.
RELEASE DATE: The Nike Air DT Max ’96 “Black/White/Varsity Maize” is expected to have a wider release on April 25th, 2024 🏈 pic.twitter.com/tnUjvw0H64
— KicksFinder (@KicksFinder) February 25, 2024
The Story Behind the Sneakers
The buzz started before the 2023 season when it was revealed CU players would wear cleats based on Sanders’ Nike Air Diamond Turf 3.
The official announcement from Deion “Bucky” Sanders Jr. and confirmation by media outlets set the stage.
Later, Coach Prime himself shared news of a comeback for the Diamond Turf 3 in the original “Varsity Maize” colorway, aiming for 2024.
Why April 25 Is Perfect?
The release date is strategically set to coincide with multiple high-profile events, including CU’s Spring Game featuring a fashion show and celebrity participation, the NBA playoffs, and the 2024 NFL Draft’s first night.
LeBron 21 DT Max 96: A Possible Wide Release?
Speculation surrounds the LeBron 21 DT Max 96, inspired by Sanders’ Diamond Turf 3, and its potential for a broader release.
Initially thought to be a player exclusive, the buzz suggests a wider availability might be in the works.
IN HAND LOOK: Lebron 21 Air DT Max ‘96 👑🔥
📹 IG: xavierjones_xci pic.twitter.com/xCcvivW2ZW
— KicksFinder (@KicksFinder) February 19, 2024
Special Moments and Future Plans
Deion Sanders and his team are also hinting at upcoming changes to Colorado’s football uniforms, with a potential reveal at the Spring Game on April 27.
Additionally, Coach Prime will embark on a book tour in mid-March to promote his new book, “Elevate and Dominate: 21 Ways to Win on and off the Field.”
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Ticket Sales for the Spring Game
Details on ticket sales for Colorado’s Black and Gold Spring Game are pending.
Last year, the game sold out for the first time, drawing over 47,000 fans despite cold weather.
For more information, visit CUBuffs.com.
Nike Air Diamond Turf Max 96 Prime: How to Purchase?
The Nike Air Diamond Turf Max 96 Prime “Varsity Maize” will be available for purchase next month via the SNKRS App and selected retailers at a price of $170.