Scooter Braun is an American businessman, investor, and executive in the entertainment industry. He co-founded TQ Ventures, Mythos Studios, RBMG Records, and SB Projects, and is known for managing artists like Ariana Grande, Justin Bieber, J Balvin, Demi Lovato, The Kid Laroi, and others. He is also a co-owner of the esports team 100 Thieves and the founder of SB Projects, Schoolboy Records, and Ithaca Ventures.
Scooter Braun Net Worth
American music manager Scooter Braun has a $500 million fortune. Justin Bieber helped establish Scooter Braun’s career. In 2006, Scooter found Bieber on YouTube when he was just 12 years old. Scooter established an empire that presently includes artist management, song catalog investments, and much more on the back of Justin’s great career success.
Scooter and Yael paid $13.1 million in November 2014 to buy a mansion in Brentwood, California. David and Diane, Yael’s parents, have lived across the street in a $12.5 million home since 2018. Scooter and Yael paid $18 million off-market for the neighboring home in January 2020. John Travolta and his wife Kelly Preston sold the house in 1993 for $3.5 million.
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The Early Years of Music Mogul Scooter Braun
On June 18, 1981, Scott Samuel Braun, the father of Scooter, was born in New York. During his time in school, Braun was a productive athlete and a recognized filmmaker. He started planning events while still a student at Emory University.
He was invited to plan after-parties for celebrities like Britney Spears, Eminem, and Ludacris since his events became so well-known. After that, he received an offer to join Jermaine Dupri’s So So Def Records. While he was still a college student, he rose to the position of executive director of marketing.
After his junior year, Scooter quit school to concentrate on his career. He oversaw all of Britney Spears’s Onyx Hotel Tour events as well as NBA events. His negotiation of a $12 million promotional deal between Ludacris and Pontiac was one of his major early triumphs.
In accordance with the agreement, Ludacris featured his song in a Pontiac commercial and drove a Pontiac in one of his music videos.
Scooter Braun Career: Secret to Scooter’s Success
When he was a student at Emory University, Scooter Braun began planning events. He organized the after-parties for Ludacris and Eminem’s Anger Management Tour in each of the five cities in 2002. Braun met So So Def Records’ director Jermaine Dupri while planning hip-hop events, and Dupri offered Braun the position of head of the label’s marketing division.
Scooter Braun accepted Dupri’s invitation and was later appointed executive director for marketing at So So Def. Braun was only 20 years old and a sophomore at Emory University at the time. His significant accomplishments while working with So So Def include planning events for the 2003 NBA All-Star Game and after-parties for Britney Spears’s Onyx Hotel Tour.
After working successfully for So So Def for a while, Scooter Braun decided to leave. He then launched a private company that featured a record label, a marketing firm, and an artist representation agency. In 2006, Justin Bieber caught Braun’s attention after he watched a viral YouTube performance of a Ne-Yo song by the 12-year-old Bieber.
He got in touch with Pattie Mallette, Justin Bieber’s mother, and persuaded her to send her son to Atlanta for a music audition. Braun’s request was granted by Mallette, and the auditions went well. Braun ultimately took over as Justin Bieber’s talent manager and was effective in getting known musicians like Justin Timberlake and Usher to listen to Bieber’s music.
Bieber was able to secure a record deal with Island Def Jam in collaboration with Raymond-Braun Media Group because of Braun’s pitching (RBMG). Never Say Never, a documentary that Scooter Braun made in 2011, follows Justin Bieber’s ascent through the music hierarchy.
The documentary became one of the highest-grossing music documentaries in domestic box office history after earning $100 million globally on a production budget of $14 million. SB Projects, a marketing and entertainment business that includes SB Management, Schoolboy Records, RBMG, and Sheba Publishing, was formed by Braun in 2007.
After that, he hired several well-known musicians to work for his talent agency, including Ariana Grande, Taylor Swift, Justin Timberlake, the Black Eyed Peas, etc. Additionally, Scooter is connected to Ithaca Holdings LLC, a business venture he started in 2010.
Uber and Spotify are just two of the firms that contributed $120 million in venture money to the holding company. On April 2, 2021, rumors of a $1 billion takeover of Ithaca Holdings by the South Korean firm Hybe surfaced.
The Personal Side of Scooter Braun
In 2014, Scooter Braun wed Yael Cohen, a philanthropist and health advocate. Before he filed for divorce in July 2021, they had three children together. In September 2022, their divorce was legally formalized. Scooter paid Yael a $20 million equalization payment as part of the conditions of their divorce settlement, and he also agreed to pay her $60,000 per month in child support.
Yael kept their $30+ million Brentwood home (which will be described in more detail later), along with several works of art, financial records, and a Land Rover Defender. Scooter left with his post-separation $65 million Brentwood property, a $40 million Gulfstream G450 private jet, and more than 100 works of art with a combined market value of over $100 million.
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