Why Did Adidas Terminate Yeezy? The Controversy Over Kanye’s Anti-Semitic Remarks

Looks like Kanye West won’t be out of this trouble any time soon. Over the past few years, fans, family, and friends of Kanye West have witnessed Ye’s dramatic episodes.

Though he has been medically diagnosed with bipolar disorder, there is no way that the world will forget him for his recent acts. After his insensitive anti-Semitic remarks, fans are boycotting the rapper and brands are dissociating Ye.

Moreover, his anti-Semitic comments aren’t stopping and it is hurting the sentiments of a majority of the people. We all know how active Ye was in the fashion world recently. With his partnership with Adidas, Ye was ruling over the fashion industry with his visionary creations.

But how good his ideas can be, the world isn’t tolerating any anti-Semitic comment even if it is coming from one of the most influential people in the industry. With so much drama, Adidas has finally terminated its partnership with Yeezy. But what were those remarks?

Kanye West Passes Anti-Semitic Remarks

Later, VICE “Motherboard” released uncut and unseen footage of Kanye’s infamous interview with Tucker Carlson’s Fox News Show where he comment on fatphobic opinions by commenting on singer Lizzo’s appearance. 

During his talks with Tucker, Ye refers to the “Jews” while speaking about “the 12 lost tribes of Judah … who the people knew as the race Black is.” The conversation got more heated when he falsely stated that the main reason behind creating Planned Parenthood was to “control the Jew population.”

However, he continued his anti-Semitic remarks in the interviews with Chris Cuomo and Piers Morgan.

Why Did Adidas Terminate Yeezy
Why Did Adidas Terminate Yeezy

Before that, Ye was suspended by leading social media platforms when he tweeted that he will be going “death con 3” on the Jewish community. This was the first of his anti-Semitic comments. And to further clarify that this statement was not anti-Semitic, he said, “black people are a Jew[s] also”.

Though the brands and fans are actively canceling Ye, he seems to be ignorant about the chaos he had created after his anti-Semitic comments.

Adidas ends Partnership with Kanye West and Yeezy: The rapper loses Billionaire Status

The sportswear brand Adidas was already having second thoughts about continuing its partnership with the rapper after he shocked the world by presenting the “White Lives Matter” t-shirt at the Adidas Paris Fashion show.

Kanye openly challenged Adidas when he was conversing in the Drink Champs Podcast on 16th October by saying, “I can say antisemitic shit, and Adidas can’t drop me”.

Now, Adidas and Ye started working together for their brand Yeezy which caters to the crowd by producing an exclusive line of shoes. Yeezy is indeed one of the most premium brands that the world has been introduced to when it came to footwear.

The partnership started in 2013 and Yeezy contributed a lot to the billionaire status of Ye. The brand was creating revolutionary fashion products that both Kanye and Adidas were profiting off.

However, Adidas had to put the status of its partnership with Ye “under review” after the rapper pulled off his “White Lives Matter” stunt that received huge criticism. Even Ye was seen sporting a t-shirt with the same message written on it. Adidas was still not coming out with a firm decision but as soon as his anti-Semitic remarks surfaced, the brand ensured not to have any ties with Ye.

A Campaign Against Antisemitism was set up through the Change.org petition to urge the brand, Adidas to cut any ties with Kanye. By Tuesday morning, the petition received over 169,100 signatures and clearly, the fans didn’t want the brand to represent someone who is so problematic. 

Thus, on Tuesday, the sportswear brand received a statement that read Adidas “does not tolerate antisemitism and any other sort of hate speech”. Moreover, Adidas stated that Kanye’s comments were “unacceptable, hateful and dangerous” and didn’t align with the brand’s “values of diversity and inclusion, mutual respect and fairness.”

As a result, Adidas terminated the brand’s partnership with Kanye and even dropped his net worth massively. The rapper is no longer a billionaire after losing out on this deal and this decision did equally affect Adidas in terms of business.

However, Adidas’s actions are appreciated by the crowd and send a clear message that society won’t be tolerating anything bigotry and anti-semitic.

Kanye West’s net worth is gradually dropping and there is no chance of repairing the damages he had done so soon. Adidas leaving Kanye was never something that people accepted since it was one of the most successful partnerships between a “non-athlete and a sportswear brand”. But in this modern society, we need to mutually respect people and Adidas has proven it again.

Final Phases

Adidas’ decision to stop working with Kanye West is just the latest fallout from the artist’s recent string of controversial actions in public. The rapper, who goes by the name Ye, and his attacks on Jewish people made a lot of people angry.

Stay tuned with us on Leedaily.com for more latest updates and news.

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