Social media is increasingly integrated into businesses, becoming almost inseparable, and for good reason.
Combining text and images can make your online store checkout quick and enjoyable. Keeping the effort-to-impact ratio in mind, there is perhaps no better way to get leads and customers than on social media.
With exposure comes responsibility: Your customers will watch your Instagram videos while idly scrolling their feeds, and with so much money and effort invested, the ads better be effective. Your customers will look you up on Twitter to see how legitimate and trustworthy your business is. And, of course, they’ll send you a Facebook message at 2 a.m. instead of the old email and expect an immediate response explaining why their furniture delivery is late.
Your main goals are to make your social media content valuable and shareable, market your products, and tell your story sincerely and engagingly, all while doing so. This, naturally, will convert skeptical prospects into loyal customers. You have no choice but to turn things around, stay one step ahead of your competitors, and turn social media marketing into your strength.
So how do you do this? Start with a strategy, and I’m here to help. All your questions, including what to do about angry Facebook messages at 2 a.m., are answered below. Check out our 5 resources for a great social media marketing strategy.
Content Marketing
Ideally, the content you publish should be innovative and build your company’s reputation as a trusted source of information for your target market. Creating premium content to keep customers engaged with your brand is another effective way to grow your customer base.
However, the goal of content marketing is not necessarily promotion but rather stimulating interest in your product or service. You can publish quality ebooks on trending topics in your field. Offer a free ebook download as an incentive to sign up for your newsletter or mailing list. Use Canva to create professionally designed ebooks for free.
Additionally, you can create an SEO-optimized blog to generate organic traffic and write how-to articles. Share these blog posts on Pinterest and Facebook to increase traffic to your website. Ensure your article has a header image and other visual elements in the body to avoid appearing too long in the text.
Additionally, when it comes to creating impactful blogs, it’s not just about the content that matters. Optimizing essentials like title tags, meta descriptions, and strategically placed keywords is critical to success. An on-page SEO checker can help boost blog posts and give them the competitive edge they deserve.
Video Marketing
Live streaming has become one of the fastest-growing media in recent history. Video marketing is an ideal tactic for conveying information about a product or service in real-time. 90% of users say product videos are helpful in the decision-making process, and 76% of business owners report positive results from videos.
You can use your existing content and turn it into a video. Repurposing content for video is probably the easiest way to start if you want to experiment with video marketing. Additionally, you can share customer review videos on your website or social media. 50% of Internet users search for videos related to products and services before going to the store.
Email Marketing
Most people check their emails on mobile devices, which makes email marketing the perfect tactic to capture audience interest. Email marketing is the most effective marketing strategy because it suits all types of businesses. According to Statista, 49% of consumers want to receive promotional emails from their favorite brands every week.
Statista also predicts that mobile usage will surpass desktops by 2022. This alone should inspire you to start creating a successful email campaign!
However, ensure your email copy is readable on mobile devices by announcing a flash sale or special offer to create urgency. The combination of limited time and great deals can make your sale go viral. Use visual email subject lines and limit the number of products or services to create a sense of exclusivity.
Influencer Marketing
This type of marketing is said to work better than any other form of marketing because it can involve real people. Influencer marketing campaigns are collaborations between brands and social media influencers to promote your products or services across various internet channels.
94% of marketers find influencer marketing effective in generating interest and attracting followers. The more followers you have, the more likely you are to increase your sales. You can contact YouTube creators of Instagram influencers and give away gifts.
But remember that sometimes a free offer won’t work: in this case, you can offer to pay in exchange for word-of-mouth recommendations. Just make sure it fits your budget.
Social Media Marketing
Integrating social media marketing and paid advertising, commonly called PPC marketing, stands out as one of the most seamless approaches to engaging with your followers and extending your reach to potential customers.
With a staggering 42% of the global population actively participating in various forms of social media, it is no surprise that businesses are increasingly weaving it into their marketing strategies.
To maintain an unwavering brand presence, you must ensure that your display photo, cover photo, bio, and website information remain consistently updated across platforms relevant to your target audience.
Have you considered establishing a Facebook page and utilizing targeted ads to bolster your Facebook following?
Paid advertising offers the distinct advantage of giving you full control over your ad budget, enabling you to effectively introduce your products or services to existing subscribers while attracting fresh visitors to your website.
Furthermore, you can leverage these advertising capabilities to amplify your posts’ visibility, whether by sharing polls, surveys, or quizzes through Facebook Lists or by crafting engaging Instagram Stories. These interactive features boost engagement and serve as invaluable tools for discerning your audience’s desires and preferences.
Additionally, why not create excitement around your promotions and new products by turning ‘e-stub‘ into a branded hashtag? This simple yet effective strategy can further solidify your brand identity and encourage user-generated content that bolsters your online presence.
