Shedeur Sanders has been making headlines in college football since his first game with the Colorado Buffaloes. Sanders’ future career seems good as he continues to forge his way through collegiate athletics. But how much money has the young quarterback made to yet, and what is Shedeur Sanders’ net worth in 2023?
Shedeur Sanders was born on February 7, 2002, and is the son of NFL Hall of Famer Deion Sanders. Shedeur grew up idolizing his father and finally followed in his footsteps, choosing to play football in high school. Sheduer, who played for Jackson State from 2021 to 2023, has now made his Colorado Buffaloes debut as a quarterback after moving to the University of Colorado Boulder.
As Shedeur embarked on his new voyage with the Buffaloes, guided by head coach Deion Sanders, the father-son duo appeared to be on the verge of something special. Already making news, how much money has the younger Sanders amassed in his career? Here’s everything you should know about Shedeur Sanders’ net worth in 2024.
Shedeur Sanders NIL Deals: What is the Current Value of Coach Prime’s Son?
Shedeur Sanders’ NIL deals are worth a whopping $4.8 million as of the time of writing. The new Colorado Buffaloes quarterback presently holds the sixth-highest NIL contract in collegiate football.
His large social media following has been vital to his marketability as a player. His fan base, which includes 1 million Instagram followers, 261,000 TikTok followers, and 46,000 Twitter followers, has significantly increased his NIL revenues.
His quick rise in the college football environment since his freshman season has also contributed to his lucrative endorsement deals. It goes without saying that Sanders has benefited from his father’s popularity and influence in football.
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Shedeur Sanders Brand Endorsement Contract
Shedeur Sanders now has a few lucrative sponsorship deals in his portfolio. His first NIL agreement in college football was with Gatorade. He has recently signed more lucrative endorsement agreements with firms throughout the United States.
In 2022, he secured an endorsement contract with Mercedes-Benz, his first with a vehicle brand. In 2022, the quarterback will also collaborate with Beats by Dre, sports apparel provider Under Amour, and Tom Brady’s clothing line, Brady.
Sanders has also collaborated with PLB Sports and Entertainment. This collaboration includes a barbecue sauce called “No. 2,” which pays homage to his Jackson State jersey number. His other endorsements include Oikos and Active Black.
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Shedeur Sanders’ Net Worth
Sanders’ current net worth is reported to be between $2 and $3 million. The quarterback’s several NIL deals in collegiate football contributed significantly to his income. However, it is still far behind Deion Sanders’ astonishing net worth of $50 million.
The relationship with his father, both on and off the pitch, has proven to be quite beneficial. It has given him several opportunities to form alliances and earn sponsorships with large corporations. The collaboration is also progressing nicely toward the NFL.
