Fashion trends change quickly in the fast-paced world of TikTok. Just a few years ago, the relaxed and beach-inspired “Coastal Grandma” style was very popular.
Since then, we’ve seen a parade of new trends, including “Night Luxe,” “Barbiecore,” “Tomato Girl,” “Clean Girl,” and “Office Siren.”
These styles, driven by social media influencers, have a significant impact on the retail industry, pushing stores and beauty brands to quickly adapt to capture these fleeting fashion moments.
The Mob Wife Trend
The latest craze is the “Mob Wife” look, inspired by the glamorous women of organized crime.
This trend features bold fashion choices like big hair, gold jewelry, leather pants, and, most notably, large fur coats.
Timed with the 25th anniversary of “The Sopranos” and the release of Netflix’s “Griselda,” the Mob Wife aesthetic has made a strong comeback.
Retailers have noticed an 11% increase in fur-related promotions in the U.S., signifying the trend’s impact on consumer behavior.
The Mob Wife has taken a hit out on Coastal Grandma. So it goes with super-fast TikTok trends, @AndreaFelsted writes https://t.co/GSjC8zvxzB
— Bloomberg Opinion (@opinion) February 25, 2024
Why Mob Wife Style Was Ready to Shine in Stores?
Interestingly, these trends often build on what’s already available in stores. The question arises: would the Mob Wife trend be as popular without its signature fur coat?
Retail data shows that faux fur coats and jackets were already on the rise, with a 5% increase in availability online.
Similarly, animal prints and bold colors like red are making a comeback, driven by the Mob Wife buzz.
Influencers and the Future of Fashion
To stay ahead, retailers and beauty brands closely monitor influencers and trendsetters.
These insights help them quickly market their products as soon as a new trend emerges.
However, predicting the next big thing requires a broader understanding of society, including influences from music, film, TV, and even the economy.
The Challenge of Aesthetic Plurality
Today’s fashion landscape is characterized by “aesthetic plurality,” where multiple trends exist simultaneously, creating a complex environment for retailers.
This scenario requires brands to navigate through “trend tensions” and cater to diverse consumer preferences, from the minimalist “Clean Girl” look to the more elaborate “Mob Wife” and “Office Siren” aesthetics.
What’s Next in Fashion?
Looking ahead, the Mob Wife trend may be peaking, but faux fur is expected to remain popular into the autumn-winter 2024 season.
At the same time, famous celebrities and fashion shows are bringing together music and style with a Western theme.
This new direction promises a mix of cowboy aesthetics, Aztec prints, and denim, likely to dominate upcoming summer festivals and extend into the colder months.
The Potential Return of Coastal Grandma
Despite the current focus on more dramatic looks, the “Coastal Grandma” trend, with its laid-back vibe, may resurface, especially during the summer.
Retailers and beauty brands are advised to prepare for its potential comeback, ensuring a diverse offering that caters to all tastes and preferences.
In summary, the world of fashion is a dynamic and ever-evolving landscape, influenced by social media trends, celebrity endorsements, and cultural events.
Retailers and brands must remain agile, constantly adapting to capture the essence of the latest trend while anticipating what comes next.
