Robbie Pierce, a 2018 inductee into the Off-Road Motorsports Hall of Fame, died in a scuba diving accident. On Tuesday, his Jimco Racing organisation made the announcement. His age was given as 63.
Robbie Pierce was a “great leader,” “racer,” “builder,” “entrepreneur,” and “inductee” into the “Off-Road Motorsports Hall of Fame,” according to a statement released by Jimco. “Robbie was killed in a diving accident, which was his second favorite activity after playing the guitar.
His efforts to improve the security of off-road racing and other motorsports will continue to save lives and excite fans for years to come. “Your actions in this life will be remembered for all time. Accelerate quickly and riskily. Be at Ease, Racers!
Even though Pierce didn’t start racing until he was in his forties, he had been active in the motorsport industry through his businesses for much of his life. Before buying over MasterCraft Safety in 1999, he worked as a machinist there.
MasterCraft makes racing seats and equipment for pavement and off-road racing as well as military vehicles. Before selling MasterCraft and Impact Racing to Sparco in 2017, Pierce had owned both companies. Impact Racing was created by racing safety pioneer Bill Simpson.
He handled Jimco Racing, a supplier of MasterCraft, Impact, Simpson, and Sparco components and a manufacturer of Trophy Trucks, from 2018 onward. Jimco’s trucks have raced in the Dakar Rally and other international desert races, but they have found the most success in North American events like SCORE International.
The business took home the SCORE Original Open-Wheel Chassis Manufacturer award for 2020. Pierce raced in both short course series like the TORC and long course races like SCORE and Best In The Desert. He also raced in the Lucas Oil Off Road Racing Series and Stadium Super Trucks.
He raced all the way into his sixties, most recently competing in November’s Baja 1000 Trophy Truck Legends class. With Nasser Al-Attiyah, the current four-time Dakar champion, as his navigator in a Toyota Hilux provided by Overdrive Racing, Pierce attempted the Dakar Rally in 2020.
His death follows that of fellow Baja 1000 alumnus Ken Block on Monday and is the latest in a run of devastating deaths for the off-road community. “Robbie Pierce had one of the biggest hearts in off-road,” stated 2022 Baja 1000 champion and lifelong friend Rob MacCachren.
He was always eager to lend a hand to those in need. His dedication to safety improved a wide variety of products that we racers use every time we get in the car. When our crew guys are down in the tunnel as well.
Everyone in the racing industry and my family and I will miss his kindness, enthusiasm, and friendship. “Godspeed, dear pal.”
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