Many businesses use celebrities as their brand ambassadors. It’s an effective strategy that puts products in front of larger audiences or specific target groups. Since many consumers buy from people they trust or idolize, a celebrity endorsement works magic. A celebrity can persuade people to check out a new business they didn’t know about.
According to a past survey, 16% of internet users aged between 17 and 24 years discovered new products through celebrity endorsements. But despite the huge returns that a celebrity endorsement promises, it can be pricey. Here’s how to get celebrity endorsements and grow your business.
Set Clear Goals
Set the goals you want to achieve before asking a celebrity to endorse your brand. Know your target audience and their buying behavior. Hone in on your audience and don’t try to target everyone.
Set achievable goals and have realistic expectations about what you want to achieve with celebrity endorsements. You may have one of the best products in the world, but the celebrity you choose to work with may see it differently.
Determine Your Budget
Celebrity endorsements are expensive due to the perceived ROI. Determine how much you’re willing to spend on the endorsement before approaching the celebrity for a partnership.
Factor in all the logistics, including how many free products you’re willing to ship and the amount you’re willing to pay the celebrity. Stick to your budget and track every dollar you spend to ensure you maximize your ROI and increase profit margins.
Find the Right Celebrity for Your Brand
Choose a celebrity who understands your brand and products. The last thing you want is Beyoncé’s Pepsi Endorsement to repeat itself. The endorsement backfired due to a conflict of interests. Aim to work with a popular celebrity to draw attention and amplify brand visibility. But also remember that pairing a product with the right celebrity is essential.
Evaluate whether the celebrity is genuinely passionate about your brand before engaging them. Partnering with the right celebrity gives your brand authenticity, which is very crucial in marketing. B-list and C-list celebrities tend to be more affordable than A-list celebrities.
If you’re short of funds, you can get a title loan to fund the entire campaign. It’s a short-term loan that’s easy to pay back. Some celebrities may even be willing to endorse your brand for free once or twice.
Reach Out Directly
Technology has made reaching out to celebrities and other high-profile people easier. But the process can be challenging if you’re unsure of the best way to contact them. Some celebrities will refer you to their agents, while others will respond to direct messages on social media platforms or email.
Research the best approach that guarantees a response. Some agents may help you more than you expect. Check the celebrity’s social media handles for contacts and find out their preferred method of communication. You might be surprised how easy contacting some celebrities you’d like to work with can be.