Influencer marketing is a surefire way to boost brand awareness, enhance your brand’s reputation, and earn consumer trust and loyalty on social media. Statistics show 37% of consumers trust influencers more than brands.
According to recent research, brand-sponsored influencer posts surpassed six million on Instagram in 2020. This figure keeps going up on platforms like TikTok and Twitter over the years. Here’s how you can leverage influencer marketing to achieve higher ROI and grow your brand.
Create Relationships with Influencers
Identify influencers that are ideal for your brand and create close ties before asking them to promote your products. Follow their pages, comment on their posts regularly, and like their content. Support them by sharing their posts on social media.
Once you’ve created a rapport, go to their inbox and initiate a discussion about paid brand promotions. Chances are high that they’ll respond and they may charge you less for a collaboration.
Work with Influencers to Create Powerful Content
No one understands your marketing campaign goals better than you. Don’t assume that influencers are content creation experts and leave everything to them. Instead, work closely and provide clear guidelines. Share your goals and objectives and explain who you’re trying to influence.
Influencer marketing is expensive, mid-tier influencers charge up to $3,000 per post. You may have to get a title loan online only or seek other funding sources to get enough money for your marketing campaign. This way, you can partner with influencers long-term to create powerful content that guarantees value.
Understand How Different Payment Models Work
Influencers charge differently for a collaboration. How much you pay depends on the influencer you choose to work with and your preferred payment model. Take time to understand how each model works to determine what fits your campaign best. Some influencers charge a fixed fee per post, while others charge for the entire campaign period.
Other payment models to consider include pay-per-click (PPC), pay-per-conversion, and pay-per-engagement (CPE). You can also try a combination of multiple payment models. Regardless of the model you choose, ensure you can track conversions.
Track Your ROI
A higher number of likes and comments does not always translate to the success of a marketing campaign. Set goals and focus on real metrics, like the number of visitors the influencer sends to your website. Track the overall engagement the campaign receives.
Monitor your website traffic and sales daily, weekly, and monthly traffic before, during, and after the campaign. Use Affiliate links and promo codes to track sales. Have a clear estimate of your investment’s returns to track its success rate. You can use ROI analytic tools to simplify the process.
A good influencer marketing strategy can help you achieve many goals at once. Besides amplifying brand awareness, influencers can turn your business into a household name within a short period. The trick is to pick an influencer that complements your brand and use the right platforms for your marketing campaigns. Leverage influencers’ ideas and audience reach to boost sales for your business.