In Korean news reports, BTS’s V, aka Kim Taehyung, has made headlines for the phenomenon known as the “V Effect.” The sources cited a recent interview with a designer who first saw the “V Effect” after BTS unveiled Taehyung’s concept teaser image for “Butter,” in which the “Winter Bear” singer was seen donning a hat made by Ruslan Baginskiy.
The designer’s Facebook page experienced a huge increase in social media engagements shortly after the hat’s introduction, and it quickly sold out everywhere. Baginskiy, who has previously collaborated with the stylists of other K-pop groups like Blackpink and Red Velvet, was unaware that Taetae, the beloved member of ARMY, would be sporting his hat for the song “Butter.”
The creator declared,
“Our entire team was completely taken by surprise. The stylists for BlackPink, Red Velvet, and us personally, but BTS’s crew was not on our radar. The hat was probably purchased at Revolve, Farfetch, Mytheresa, Holt Renfrew, Harrods, or another store. It’s kind of ironic that BTS released the photo as we were at a brand-new Korean barbecue restaurant in the street food market waiting for our order.”
What is Bts V Effect?
The ability of Kim Taehyung to have a product sell out in every store and nation is referred to in Korean media as having the “V Effect.”
Baginskiy said, “The hat is sold out everywhere.
“We just cannot create as many double-chain boaters as K-pop fans need because they are handcrafted in Kyiv from Ecuador straw. However, we anticipate its quick return to stock.”
The designer commented on the Grammy-nominated South Korean group’s dominance of the world, saying, “We have always been intrigued by how the BTS effect works because there are not many people in the world that can touch the brand that much.”
Said he, “And now we are aware: Countless remarks, direct messages, responses, reposts, tags from fan groups, and sales of course. We were unaware that the Army is so helpful; this is a true phenomenon.” The Ukrainian fashion designer also brought up how BTS members use their fame to support charities and other causes.
“Sincere to say, I really appreciate how BTS makes use of their notoriety and power. Their charitable endeavors, public speaking engagements in which they address the most contentious social issues, and fan interactions—all of these aspects of their tale are incredibly motivating.”
Fans have heaped admiration on BTS’s V, who was just awarded Japan’s favorite K-pop idol, for having such a significant influence on the fashion sector.
A fan page stated: “When these fashion brands put V in their description to promote their brands as resulting in sell-outs, kim taehyung effect, his impact, and influence are powerful.”
When these fashion brands putting V in their description to promote their brands as resulting in sell outs, kim taehyung effect, his impact and influence are powerful. pic.twitter.com/ojNKDqJVjA
— THV🎄 (@Taehyungimpact) May 20, 2021
Another fan chimed in saying, “#BTSV’s recently worn products continue to sell out, proving him as a “hand of Vidas” “trendsetter.” V’s Baginsky hat from his 2nd teaser photo quickly sold out following the post, as did V’s Nike Windrunner frm the selca he shared on Weverse.”
🗞#BTSV‘s recently worn products continue to sell out, proving him as a “hand of Vidas” “trend setter.” V’s Ruslan Baginsky hat from his 2nd teaser photo quickly sold out following the post, as did V’s Nike Windrunner frm the selca he shared on Weverse.https://t.co/X1DMrm5nOX pic.twitter.com/vz3ldPfzK1
— BTS V News (@KTH_News) May 19, 2021
With their English single “Butter,” BTS made their comeback. This new summer anthem has already broken a few Guinness World Records thanks to the music video’s 108.2M YouTube views in just one day. With 11,042,335 global streams in the first 24 hours, it was also the most streamed song on Spotify.
The song “Butter” is poised to top the Billboard Hot 100 chart and might receive a second Grammy nomination. ARMY is preparing for widespread streaming this weekend to give Bangtan Boys the distinction of having yet another track shatter a global record. Watch “Butter” below.