The Nelk Boys are well-known for their daring feats and practical jokes, and they have a sizable online fan base. The Nelk Boys—Kyle Forgeard, Jesse Sebastiani, and Steve Deleonardis—have made a successful business out of their humorous antics. The group’s success can be seen in their net worth, which originated from their YouTube account.
According to the most recent information available, the Nelk Boys’ impressive aggregate net worth is a result of their brand partnerships, merchandising, and entrepreneurial endeavors. This investigation explores the Nelk Boys’ financial realm and reveals the money that underpins their hilarious empire.
Nelk Boys Net Worth
It is anticipated that by the year 2023, the Nelk Boys will have accumulated a net worth of approximately $30 million. Their money is primarily earned through a variety of revenue streams, including advertisements on YouTube, retail sales, sponsorships, and collaborations with their brands.
Who are the Nelk Boys?
Four close friends who grew up together in Mississauga, Ontario—Nick, Elliot, Lucas, and Kyle—were the original Nelk Boys. The group name NELK is formed from the initial letters of each member’s name.
Their prank-style videos were first uploaded in 2010. Lucas and Kyle kept the channel going and kept their sizable audience entertained as Nick and Elliot went on to follow other endeavors.
A video of them attempting to sell “coke” on Venice Beach in California in 2015 helped the YouTube channel Nelk become well-known. On the beach, they asked people if they wanted any coke. They were eventually approached by the police, who began questioning them.
When the police realized that the “coke” in their hoard was actually Coca-Cola, luckily, the police dismissed it with a laugh and allowed them to continue. This was the start of what would turn into a successful enterprise.
The Nelk Boys kept growing and adding new members to their group. Founder Kyle Forgeard, Jesse Sebastiani, Salim The Dream, and Steve Deleonardis are a few of the members.
Together, they run a number of popular social media accounts, podcasts, YouTube channels, and clothing brands. There are currently 7.43 million subscribers to the main Nelk channel.
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The Nelk Boy’s Content
Their channel’s material is a hybrid of a frat party and a Jackass episode. The crew makes its way across the nation, stopping along the way to throw parties and pull jokes. “Full send,” their catchphrase, perfectly sums up the group’s mindset.
In a New York Times story, Kyle Foregeard clarified the definition, saying, “It started out meaning party hard, but it’s evolved into, ‘Any activity you do, give it your absolute best.'” You have to give the gym your all if you’re there.
Joshua Cohen of Tubefilter summarized the channel and lifestyle brand that resulted from it in an interview with The New York Times. He says, “Nelk is basically what you would get if you took the fraternities portrayed in college movies from the 1980s and 1990s and gave them the technology of 2021 America.”
They constantly seem to be having a wonderful time and embracing this supposedly perfect partying lifestyle, which is why they are so famous.
How the Nelk Boys Make Money?
Like other YouTubers, Nelk mainly earns money from products, sponsorships, and Happy Dad Seltzer, their line of hard seltzer. Due to the group’s promotion of an in-person party at Illinois State University during the COVID-19 outbreak, YouTube really demonetized their channel in 2020.
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YouTube claimed that this was against the website’s “creator responsibility” guidelines. The gang was “creating a widespread public health risk,” they continued. This would have been a major scandal for any other YouTuber, but actions like this strengthen Nelk’s brand.
A New York Times report states that Nelk sold $50 million worth of “full send” products in 2020. In 2021, they anticipated selling for $70 million. Happy Dad is a very successful hard seltzer brand as well. Although they may have gotten their start on YouTube, the group has undoubtedly grown beyond it.
“YouTube money is pennies compared to building businesses like a seltzer,” says Foregeard, who aptly summarizes the situation. We won’t alter or sacrifice our material in order to earn $500,000 from YouTube each month.
We might not be purchasing Lambos in the near future like some other YouTubers, but this hard seltzer has the potential to become a multibillion-dollar industry.