Nike and NBA star Devin Booker are releasing the Book 1 sneakers on February 17, and they’ve kicked off the hype with a unique commercial.
Paying tribute to Booker’s nickname, “Book,” the ad starts in a familiar reading circle featuring basketball legends Diana Taurasi and Shawn Marion.
This innovative introduction takes viewers on a brief tour through Booker’s life before revealing the highly anticipated Book 1 sneakers.
Devin Booker’s Nike Era Begins with Book 1 Launch
The Book 1 is set to be released during NBA All-Star weekend on February 17, and it marks Booker’s first signature sneaker collaboration with Nike.
This launch is more than just releasing a new product, it’s a celebration of Booker’s rise from promising young player to a prominent figure in basketball, now immortalized with his own Nike sneaker brand.
The Book 1s are more than just shoes, they represent Booker’s journey and influence in the sport, allowing fans to follow in the footsteps of basketball legends.
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The Story Behind Booker’s Book 1 Sneakers
The commercial quickly moves from Booker’s roots in Moss Point and Kentucky to the present day, culminating in the release of the Book 1 sneakers.
With Booker’s voice guiding us through, he introduces the sneakers in a way that hints at their importance to his professional and personal growth.
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Even Booker’s dog Haven and a lighthearted reference to Lil’ Penny Hardaway appear, bringing emotional and nostalgic depth to the advertisement.
More Than Just a Sneaker Launch
The Book 1s will first be available in a “Mirage” grey-and-cream colorway, but the anticipation began with a “Clay Orange” version, “Chapter 1,” released at LeBron James’ UNKNWN store in Miami.
This exclusive drop was limited to 500 pairs, attracting attention from high-profile figures like Durant, P.J. Tucker, and DJ Khaled, who were gifted pairs by Booker.
The sneakers also caught the eye of Drake, who was seen wearing them, further heightening the buzz around the Book 1s.