About Staples Center
Staples Center is a small arena, which was opened on 17th October 1999 in Los Angeles. After the cryptocurrency website, “crypto.com” purchased the rights to change its name, it would soon be known as “Crypto.com Arena”.
It is governed and functioned by the Arturo L.A. Arena Company and Anschutz Entertainment Group. Staples Center hosts over two hundred and fifty events and approximately four million guests each year.
It is the only arena in the NBA shared by two teams, as well as one of only three North American professional sports venues to host two teams from the same league. Staples Center is going to be the future venue of the Grammy Awards ceremony and would host the basketball competition in the Summer Olympics of 2028.
Staples Center was named after the retail office supply chain. It has been home to six championship Lakers teams, two championship Kings teams, and three championship Sparks teams.
The Name Switch From Staples Center to Crypto.com Arena
Today it has been announced that Staples Center’s name would be changed to “Crypto.com Arena” by December 25, 2021. This name change would occur under a rights agreement of twenty years signed between Cryptocurrency and AEG.
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It is expected that the new logo would be revealed on the day of Christmas only when simultaneously Los Angeles Lakers would host the Brooklyn Nets and LeBron James would host Kevin Durant. Staples Center was started in 1999 having twenty thousand seats for the guests to sit and enjoy several competitions and tournaments.
Since then, Staples Center has been hosting countless and unlimited events. AEG is a Singaporean company that deals with building management and is a platform for cryptocurrency also.
Currently, up till now the total economic worth and value of this deal between Staples Center and AEG are unknown but it is predicted to be around seven hundred million dollars roughly.
Some Thoughts on Staples Center
Recently, in a news the Staples Center’s Co-Founder and CEO, Kris Marszalek stated that: “Known as the Creative Capital of the World, the city of Los Angeles and the people who call it home have always been pioneers, pushing the boundaries and innovating as the undeniable global leaders of culture and entertainment.
We are very excited about partnering with AEG and investing long term in this city, starting with Crypto.com Arena in the heart of downtown, and using our platform in new and creative ways so that cryptocurrency can power the future of world-class sports, entertainment, and technology for fans in LA and around the world.”
Similarly, the Chief revenue officer of AEG, Todd Goldstein mentioned that: “It marks an exciting new chapter.
This partnership represents the fastest-growing cryptocurrency platform and the biggest sports and live entertainment company in the world converging to drive the future of sports and live entertainment as well as the incredible legacy of this arena for decades to come.”
AEG President, Dan Beckerman stated that: “This partnership is about the future. AEG and Crypto.com not only share a vision about innovation and the future of sports and entertainment, but we also have a shared commitment to our communities where we work and live.”
Events That Staples Center Would Host in Future
Staples Center inculcates more than eighteen thousand fans for basketball and hockey games. It would soon be hosting the Grammy Awards and would be an official venue during the 2028 Summer Olympics.
Moreover, The Lakers disclosed in May that they have signed a deal with AEG saying that they would continue playing all their games at Staples Center.
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Staples Center would attract millions of sports and entertainment fans each year through quality branded areas of the arena including a three thousand and three hundred square feet initiation space at the building’s entrance, as well as steadfast activation areas on the main courtyard of the arena and throughout the L.A. LIVE campus.
Additionally, the new affiliation will see Staples Center highlighted conspicuously across the venue with large-scale, premium branding and signage throughout the indoor and outdoor facilities.
In the nutshell, not just the name of Staples Center would be changing, rather its facilities and hosting quality would also improve after associating with AEG. New doors, full of opportunities would open for Staples Center as more sports game teams would be taking interest in conducting their matches at Staples Center.