As TikTok launches its own music streaming service, the worlds of music and social media come together. The TikTok Music Streaming Service has gotten a lot of attention from both music fans and long-time TikTok users. This new tool wants to change how we find music, listen to it, and interact with it.
This streaming service has a huge library of songs, including viral hits and popular songs from TikTok. It claims to be an immersive and entertaining way to listen to music. Join us as we learn more about the exciting world of the TikTok Music Streaming Service and how it could change the way people listen to music online.
Tiktok Music Streaming Service
We can put a stop to the rumors regarding when TikTok will introduce its own music streaming service. It is now! However, TikTok Music is now only available in Brazil and Indonesia. That comes as no surprise. These are two of the three nations where ByteDance, the parent company of TikTok, first introduced its pre-existing music service Resso.
Resso’s users will now be able to move their accounts to TikTok Music in the interim before it shuts down in both countries on September 5. Describe TikTok Music. It is primarily a renamed version of Resso at debut; it is a subscription-only service (there is no free tier) with a large music library to stream and download for offline listening. Both a PC version and a mobile app will be offered.
A TikTok Music membership costs R$16.9 ($3.49) per month in Brazil, 49,000 rupiah ($3.25) per month for iOS users, and 44,900 rupiah per month for Android users for the first year, followed by 49,000 rupiah per month in Indonesia. This means that TikTok Music will undercut Spotify in both countries: Brazil will pay R$3 less per month and Indonesia will pay 5,990 rupiah less per month (at the 49,000 pricing).
The official account of Billboard shared a post on Twitter:
TikTok is launching a new “social music streaming service” in Indonesia and Brazil. https://t.co/TGkA1BFN7K
— billboard (@billboard) July 6, 2023
Real-time lyrics (and the option to search using lyrics), a Shazam-style “Song Catch” music identification tool, the listener’s ability to submit comments and create collaborative playlists with friends, and other Resso features have been migrated. Users of TikTok Music can import playlists from other streaming services like Spotify, Apple Music, and Amazon Music, much like they do on Resso.
What is a novel? To enjoy their favorite songs, users can sync their TikTok Music and TikTok accounts at launch. There is also a discovery feature that focuses on the complete versions of songs that have gained popularity on TikTok. The fact that Sony Music’s collection will be accessible for streaming in TikTok Music is another distinction from Resso (at least in recent months).
Sony withdrew its music from Resso in September but is supporting the launch of the new app along with independent licensing company Merlin, Universal Music Group, and Warner Music Group. Today (6 July), Sony’s library will also return to Resso. It serves as a testament to the hard work ByteDance has put into court music rights holders for TikTok’s music streaming expansion.
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Low conversion rates—the proportion of free listeners who switched to paying subscriptions—was apparently one of the obstacles to ByteDance’s plans to take Resso global, leading to the closure of Resso’s free tier in May. Although the links are limited at first, TikTok Music’s close integration with TikTok is one of its primary selling factors. For instance, TikTok Music will not feature the videos that musicians upload there.
Surfacing those postings in their TikTok Music profiles or even in its music discovery stream seems like a natural addition for the future. Currently, fans of an artist on TikTok will not instantly follow them on TikTok Music, and the same is true for the audiences of the two platforms. In the upcoming months, it also seems like a feature worth giving priority to.
Ole Obermann, the company’s global head of music business development, stated, “We are happy to introduce TikTok Music, a new kind of service that combines the power of music discovery on TikTok with a best-in-class streaming service.” “We are excited about the opportunities TikTok Music presents for both music fans and artists, as well as the great potential it has for driving significant value to the music industry.”
It is obvious that TikTok Music needs to launch in a lot more nations if it is to generate considerable value. How soon will that occur? There are currently no updates on that. The representative stated, “We are thrilled about the potential for TikTok Music, for music fans, artists, and the industry, but we don’t have anything to discuss on future plans.
India is one of the three launch markets for Resso, the other two being Brazil and Indonesia. Resso will continue to be ByteDance’s streaming brand in India for the time being as TikTok Music is not releasing there today.
